BET Vote 2012
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BET VOTE 2012 LogoWith Barack Obama running for reelection in a contest billed as a vote on the future of government’s role in society, BET encouraged its viewers to “Vote Like Your Life Depends on It.” The network’s Vote 2012 campaign focused on joblessness, poverty, the economy, the criminal justice system and other issues of great importance to the African-American community. The BET Vote 2012 website explored these issues — and each candidate’s stance on them — in great depth. The campaign also encouraged political awareness and participation through informative and provocative election coverage on-air and online, at community events and through PSAs.

Watch a PSA from BET Vote 2012.

BET Vote 2012

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