As the lead media partner of Lady Gaga’s Born This Way Foundation, Viacom is committed to supporting the foundation’s mission of fostering a more accepting society, where differences are embraced and individuality is celebrated. At the heart of the Born This Way movement are the young people fueling its mission.
Earlier this year, Viacom hosted the Born This Way Foundation’s inaugural Youth Summit on the Paramount lot in Los Angeles. True to its model of youth empowerment, the summit gathered together a Youth Advisory Board (YAB), a diverse group of 24 inspiring young men and women. These ambassadors and future leaders of the Born Brave Nation — localized, youth-led groups of supporters who translate the foundation’s mission into action in their communities — came together for three days filled with events that emphasized team building, leadership training and skills development, organized by Mobilize.org, an organization dedicated to empowering Millennials.
Some of the summit’s most powerful components were the moments of sharing personal trials and triumphs. YAB member Chris Covington said, “Leaving the summit, I left with a new, braver, kinder and accepting family!” Gabriel Bernstein, one of the YAB members, said, “My favorite moment was seeing such a diverse group of people from all walks of life come together for an event.”
Viacom is also supporting the Born This Way Foundation through groundbreaking research. In collaboration with the foundation, Viacommunity conducted “The Physics of Kindness and Bravery” study in order to better inform Viacom’s messaging around the foundation’s mission. Across the company, Viacom is working closely with its brands to find meaningful ways to empower and inspire young audiences in partnership with the Born This Way Foundation, helping create safe communities that connect young people with the skills and opportunities they need to build a kinder, braver world.