Logo is committed to fighting HIV/AIDS, and in 2012 it launched two initiatives to advance the cause.
The network partnered with Housing Works — the New York City-based nonprofit dedicated to ending the dual crises of homelessness and HIV/AIDS — for the NewNowNext Fashion Honors. As part of this partnership, Logo worked with the music artist Wynter Gordon to curate and design window displays for the Housing Works thrift stores in New York City’s Hell’s Kitchen and Chelsea neighborhoods. Logo and Gordon also contributed items to Housing Works’ online auction.
In addition, Logo partnered with the Tony Award-winning musical Avenue Q to create a series of six PSAs to raise public awareness of HIV/AIDS. The campaign, sponsored by the pharmaceutical company Gilead Sciences, features characters from the musical and is devoted to a range of topics, from erasing the stigma of HIV/AIDS to the importance of being tested and adhering to treatment if positive. The message of these “Puppet Service Announcements” is to rethink HIV/AIDS and to spread the word, not the virus. The PSAs are running on Logo, with six complementary spots appearing on the channel’s website, logotv.com.