MTV extended its fight against HIV/AIDS, STDs, teen pregnancy and domestic violence in 2012 with the premiere of Último Año, a telenovela for young people in Latin America and the United States. Co-produced by Population Media Center, the series dramatizes issues facing Hispanic teens, presenting positive role models and reinforcing the importance of contraception and reproductive health, gender equality, education and positive lifestyle choices.
Set in the world of an elite high school, Último Año aired weekdays on MTV Latin America. The 70 one-hour episodes were supported by six PSAs with cast members discussing domestic violence, child abuse, STD and HIV/AIDS awareness, teen pregnancy and dropout prevention. The show’s message continues to live on a dedicated website that includes full episodes, information about sexual health, links to service organizations and ongoing discussions on blogs and social networks.
“Population Media Center is excited about the success of Último Año and this unique private-public partnership with MTV, to create a telenovela and website that not only engages viewers but also brings real social issues to the center of the conversation between characters and audiences alike…Audiences throughout Latin America are commenting and writing about the impact and relevance of the social issues raised in the novela.”
Katie Elmore Mota, Vice President for Communications and Programs, Population Media Center