Viacom believes that offering our employees opportunities for pro-social action is integral to making our company a vibrant and meaningful place to work. Our employees are passionate about serving their community, and we offer a wide range of programs they can participate in.
Kids’ Day/Volunteers of America
All children who participate in Viacom’s Kids’ Day are asked to bring a new, unwrapped toy for children living in homeless shelters, group homes or other difficult situations. More than 500 toys were collected in 2012.
Take Our Daughters and Sons to Work Day
Each year, Viacom employees take a day to give children a look at a typical workday. As part of this event, Viacom partners with Tuesday’s Children to include kids who lost a loved one on 9/11.
In partnership with New York Cares, Viacom works with homeless shelters and other nonprofit organizations to deliver holiday gifts to disadvantaged children, teens and families. A total of 250 gift letters were fulfilled in 2012, helping the holiday wishes come true for needy individuals throughout New York City.
In New York City, Viacom hosts on-site blood drives twice a year, collecting 150 to 200 pints annually. CMT also hosts two blood drives each year and collects a total of 50 pints, which saves about 150 lives.
Every year, Viacom takes part in AIDS Walk New York, supporting the Gay Men’s Health Crisis and other local HIV/AIDS-related organizations. Employees raise money by walking in the event and by organizing a coin drive and an online auction. In 2012, the NYC auction and coin drive raised over $4,000, and fundraising by walkers brought in nearly $20,000. Viacom was also a sponsor for AIDS Walk Los Angeles, bringing in $5,000 in 2012. In addition, CMT sponsored the Nashville CARES AIDS Walk and donated $2,500 to the cause.
GEMS Drive/mtvU Against Our Will
As part of the mtvU Against Our Will campaign’s rollout of new on-air and online content focusing on human trafficking, Viacom hosted a clothing drive to benefit our campaign partner, Girls Educational & Mentoring Services (GEMS). GEMS is a nonprofit organization based in New York City that empowers girls and young women, ages 12 to 24, who have experienced commercial sexual exploitation and domestic trafficking.
Hurricane Sandy Efforts
Viacom offered several ways to help its employees and neighbors affected by the storm. The company provided employees with time off to rebuild or volunteer, reimbursement of commuting costs for those who had to find an alternate way to get to work, funds for those who needed immediate assistance and reimbursement for childcare costs at our Bright Horizons locations. Our employee affinity group, The ParentHood, “adopted” a family at holiday time, sending them seven large boxes filled with wrapped gifts.
March of Dimes Walk and Auction for Premature Babies
Viacom participated in the walk that helps more than 500,000 babies a year who are born prematurely or with serious health issues. Viacom also held an online employee auction to raise additional funds and awareness for the March for Babies campaign; items included award show tickets, MTV swag, Paramount advance-screening passes and more. Dora the Explorer also appeared at the starting line of the walk.
Making Strides Against Breast Cancer
In 2012, Viacom sponsored the walk by funding the T-shirts for all of the Making Strides volunteers.