Nickelodeon believes that one of the biggest ways kids can help themselves is by being physically active, and for each of the past nine years it has encouraged kids to get up, get out and get active with its Worldwide Day of Play (WWDOP).
The 2012 WWDOP on October 6 celebrated fitness, play and healthy living in nearly 2,800 events across all 50 states and in 14 countries. With the help of partners like NFL Play 60, the Boys & Girls Clubs of America and 75 children’s museums, it attracted an estimated 1.57 million participants.
As in previous years, WWDOP had a huge presence across all of Nickelodeon’s channels. It was promoted in spots such as “100 Ways to Play,” which featured the Playbook, a guide to participating in WWDOP; “Plan Your Own Event,” with a spotlight on Kiwanis and the YMCA; and messages from NFL Play 60 and the United States Tennis Association. All Nickelodeon channels and websites went dark from noon to 3:00 p.m. on WWDOP to encourage all kids to go out and play. And an I Play Because special checked in on the day’s events, featuring kids playing, appearances by Nick talent and shout-outs from real kids and adults.
Also in 2012, WWDOP hit the U.K. with Let’s Move! London, a day of play around the Olympic Games co-hosted by First Lady Michelle Obama’s Let’s Move! organization and the U.S. Olympic Committee. Twelve hundred kids took part in events supported by partners such as the Manchester United football club, the NBA, Right to Play and various U.S. Olympic athletes.
And with WWDOP’s 10th anniversary coming in fall 2013, Nickelodeon is mobilizing to get even more kids involved and to make this generation one of the most playful, fittest ever.